Elsa Keslassy International Correspondent It’s shaping up to be a big summer for Max in France. Warner Bros. Discovery’s standalone streaming service is finally launching on Tuesday in France and Belgium with a splashy lineup, including “House of the Dragon” Season 2 and coverage of the upcoming Olympic Games starting on July 26.
While in Paris for the “House of the Dragon” premiere, JB Perrette, president/CEO of global streaming and games at Warner Bros.
Discovery, and Casey Bloys, chairman and CEO of HBO and Max content, sat down with Variety to discuss hitting the ground running in France.
Max has rolled out in over 65 territories, including 20 across Europe, since its U.S. launch in May 2023, when the streaming service was rebranded after the 2022 merger of WarnerMedia and Discovery.
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