Brian Steinberg Senior TV EditorAt a time when Madison Avenue appears to be picking a fight with the nation’s TV networks, NBCUniversal says it won’t take the bait.The Comcast-owned company in a Monday letter to ad buyers and agencies urged advertisers to tackle bigger issues than a shift in TV’s annual “upfront” ad sales marketplace, a move for which many in the advertising community are calling.
The message, from Linda Yaccarino, NBCUniversal’s chairman of advertising and partnerships, urges marketers to “go even further” to make changes in how advertising is transacted at “a moment of massive cultural and structural change.”While Yaccarino’s letter does not mention the Association of National Advertisers, the letter appears to be an.
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