Dade Hayes Finance EditorIn an open letter to advertisers Monday, NBCUniversal ad chief Linda Yaccarino offered a response to recent demands that media companies shift to a calendar-year upfront.
She said transformation in the advertising business is a “shared responsibility” for the buy side and the sell side and made what she admits is an “ambitious call to action” for much broader change.The evolution of the TV ad business has taken on new urgency in 2020 in light of COVID-19, which has sidelined live sports and shut down production of TV programming.
Read more on deadline.com
Celebsbar.com is a large online platform sharing celebrity gossip and latest showbiz news. Exclusive interviews, fresh photos and videos, breaking news, scandals and more is waiting for you here.
Stay tuned to know everything you wish about your favorite stars 24/7.
Check our daily updates and make sure you don't miss anything about celebrities' lives.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.