A+E Networks is sending a message to ad buyers during its upfront Wednesday: It still believes in TV.And it still thinks linear television is a wise investment for marketers and brands. “We believe in original content, we believe in our brands, we believe in TV,” A+E Networks president of ad sales Peter Olsen tells The Hollywood Reporter in an interview.
With the major entertainment giants all leaning into streaming, the 2021 upfrontis all-but-certain to be unlike any before. Not only will the presentations be virtual, as the novel coronaviruspandemic continues, but companies like Disney, NBCUniversal andViacomCBSare expected to tie together their linear TV ad sales with their streaming offerings.
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