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AMC Networks Touts ‘Dead,’ ‘Saul’ Finales, ‘Slippin’ Jimmy’ in Upfront Talks

Brian Steinberg-Senior Kim Granito New York show stars president

19.03.2021 - 16:11

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variety.com

variety.com:

Brian Steinberg Senior TV EditorA series of prominent TV-series endings will give AMC Networks an opportunity to seek new beginnings with advertisers.The New York owner of the AMC, IFC and Sundance cable networks will be selling ad inventory in the final cycles of “The Walking Dead,” “Better Call Saul” and “Killing Eve,” all part of the media industry’s annual “upfront” market, when U.S.

TV networks try to sell the bulk of their commercial inventory for next season.AMC Networks executives plan to visit different media agencies the week of April 5th, and have developed a bespoke presentation for each, says Kim Granito, executive vice president of integrated marketing.

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