Brian Steinberg Senior TV EditorAfter relying on Regina King to tout the its Escalade and Winona Ryder and Timothee Chalamet to generate buzz for its new electric Lyriq, Cadillac is continuing down the promotional road with celebrities.Sofia Vergara, Joe Manganiello, the Jonas Brothers, Tiffany Haddish, and Twitch and Allison Holke appear in a new series of videos that promote use of the General Motors brand’s “Super Cruise” hands-free technology.
The vignettes will appear starting Thursday on YouTube and on Cadillac’s web and social channels, says Melissa Grady, chief marketing officer of Cadillac, in an interview.“We are helping people understand the technology that exists in our cars,” says Grady, who notes that consumers make a real.
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