Looking to expand opportunities for advertisers beyond pay-TV, AMC Networks has set a slate of original digital series to be produced by the studio arm of its in-house branded integration agency, The Content Room.The shows, which connect with marquee properties from across the AMC Networks portfolio, offer another option for media buyers looking for a new route to consumers increasingly less tethered to pay-TV.
Individual portfolio meetings with advertisers will start the week of April 5.A model for the new originals, the company said, is its successful home-grown franchise, Bottomless Brunch at Colman’s, created and hosted by Fear the Walking Dead’s Colman Domingo.
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