By Jill Goldsmith Univision will host a two-part livestream presentation for advertisers on May 12 where ad sales chief Steve Mandala and other executives will discuss the state of the business and how Univision is supporting clients and brands and unveil new primary research with Nielsen on Hispanic consumers.
As of right now it won’t involve the network’s content lineup, which would be the focus of a later presentation as networks are tiptoeing softly back into upfront mode.
They say they’re following cues from marketers and talent when to start conversations. The Univision news follows NBCUniversal’s announcement of its own streaming presentation in the same vein.
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