Anthony D'Alessandro Editorial Director/Box Office EditorUniversal Pictures has pacted with LeBron James and Maverick Carter’s consumer and entertainment brand The SpringHill Company in a four-year first look deal.“LeBron, Maverick and the team at SpringHill are content creators with a purpose, and we’re excited to partner with filmmakers who challenge us to tell stories that move culture forward,” said Universal Filmed Entertainment Group Chairman Donna Langley. “SpringHill’s projects are compelling, entertaining, inspiring and aim to start important conversations, which we need now more than ever.
We’re already partnering with LeBron and Maverick on some exciting projects in active development, with more to come, and we look forward to.
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