So much can change in 12 months and Marcus Rashford is learning that the hard way - not for the first time either. Eight years into his senior career at Manchester United and he has had the hero-to-zero arch more than most manage in a lifetime.
In April/May 2023 he was on his way to scoring 30 times for United in all competitions, leading Erik ten Hag to a hugely respectable and largely successful first term in charge.
Now, he is the target of social media abuse from some of his own fans and has been booed off by portions of the crowd as well.
The Mancunian, who had led the way for the academy in the recent generation of United youngsters, hit his 100th goal for the club last season.
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