Adidas: Last News

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Caitlin Clark Just Landed a $28 Million Deal With Nike—and Her Own Shoe

hope Caitlin Clark calls her signature shoe.The , who was the first pick in the WNBA draft after smashing records during her four years at school in Iowa, is on the cusp of signing a massive endorsement deal with athletic-wear giant Nike. According to the , the almost-finalized contract would pay Clark $28 million over eight years and includes a promise for a signature shoe, which, depending on how the deal is structured, could be super lucrative.Nike reportedly outbid competitors Under Armour, Adidas and Puma to sign Clark. The article also notes that Clark is already a millionaire thanks to “name, image, likeness” (NIL) deals she made while at school, partnering with brands like Gatorade and State Farm.$28 million would be the richest sponsorship contract for a female basketball player ever, according to the AP.
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Beyonce priced out of fashion? Still seeking ‘right partner’ after costly Adidas flop
NewsNation that the “Heated” singer “really loves fashion and wants to get back into it ,but needs the right partner” after her partnership with Adidas for her line Ivy Park ended last year.Beyonce has an undeniable mega influence on fashion — the release of her latest country singles, “Texas Hold ‘Em” and “16 Carriages” have spurred a resurgence in western style, and her appearance in Luar’s front row at New York Fashion Week was all the buzz.But Beyonce has yet to drop a clothing collection since her final collaboration with Adidas, Ivy Park Noir, in October 2023, although she just launched her haircare line, Cécred.An anonymous insider claimed to NewsNation her deal with Adidas was allegedly worth $100 million — the sportswear brand supposedly doled out $20 million per year for Beyonce’s brand Ivy Park — but the athleisure line reportedly “never made any money.” When Adidas allegedly offered her $7 million a year, the insider claimed “she turned them down.” In February 2023, the Wall Street Journal reported that sales of Ivy Park had plummeted, dropping by over 50% in 2022. According to the report, about half of the product in multiple collections had gone unsold, and only brought in $40 million in 2022 — a stark contrast from the $93 million the year before.The Journal said the line was “losing money for Adidas.”In March 2023, just a month later, the Hollywood Reporter broke the news that the sportswear giant and Beyonce had mutually decided to part ways.
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