Imagine if your birthday, wedding and college graduation, all scheduled to take place over a two-week period, were suddenly pushed back by a year.
That’s how companies that were depending on the 2020 Tokyo Olympics to take place this summer must be feeling today. A decision to postpone the athletic extravaganza to 2021 due to the coronavirus pandemic, unveiled today by the International Olympic Committee and Japanese Prime Minister Abe Shinzo, will throw corporate plans into disarray and set in motion an arduous process among dozens advertisers who expected to weave promotional pitches alongside scenes of top athletes swimming, running and playing volleyball, among other feats. “There are so many moving parts,” says one media buying
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