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NBC Bets Madison Avenue Craves a Return to ’30 Rock’
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variety.comBrian Steinberg Senior TV EditorNBC for seven years offered advertisers a novel proposition: Pay us money to put your products in our show and let the series’ writers make fun of them.
Oddly enough, it worked.Fans may remember the offbeat sitcom “30 Rock” – a comedy ostensibly about the inner workings and strange characters behind a long-running TV variety show not unlike “Saturday Night Live” – for Alec Baldwin’s portray of oblivious corporate executive Jack Donaghy and Tina Fey’s nerdy Liz Lemon.
Madison Avenue recalls the show for its ability to get blue-chip marketers like Kraft, Verizon, Snapple and Dr Pepper to cough up thousands of dollars for product placements that criticized the sponsors for even showing up.
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