“creativity summit” on Thursday. That event will feature an advance screening of the reunion for media buyers and press, so one insider described any prime-time viewing of the show in prime time by fans or general audiences as a “bonus.”Beyond the traditional linear opportunities for advertisers, NBCU is keen to promote Peacock, the ad-supported streaming service whose national debut is Wednesday.
It will make the “30 Rock” reunion available on Friday. Peacock has rubbed many affiliates the wrong way for months given its plan to stream late-night shows in primetime on the East Coast and also carry big-ticket sports events like an NFL playoff game.For many affiliates, the prospect of airing a full hour of promotion for not only NBCU cable.
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