By Brian Steinberg Senior TV Editor All sports games have been canceled. Now Fox Corporation is trying to get a bevy of blue-chip sponsors to plan for their return.
Executives at Fox Sports have in recent days held videoconferences with some of the advertising industry’s most influential executives in hopes of starting conversations about placing ad dollars in live sports broadcasts scheduled for the third and fourth quarters.
It’s one of the first signals that Madison Avenue, which has been plunged into chaos by the effects of the coronavirus pandemic on TV production, sees signs of normalcy approaching in months to come. “I do hope that by the time we get to the last part of June, really July, you ‘ll see some of the sports back on.
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