Afternoon International Insiders, Max Goldbart here. Another busy week but we’ve got you covered with all the international headlines and analysis you need.
To get this sent to your inbox every Friday, sign up here.BARBed move: It feels like industry bigwigs have been debating streamer ratings since the dawn of time but, this week, UK ratings body BARB moved a step closer to shutting down that debate.
Netflix Co-CEO Reed Hastings told the RTS Cambridge in 2019 he “wanted Netflix on BARB”, the standardised ratings measurement that has buy-in from all UK linear channels and, while there has been little co-operation since, BARB has sidestepped the SVoDs and started publishing streamer ratings anyway. “Once in a generation”: The “once in a
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