EXCLUSIVE: The average cost of UK-produced drama per hour fell in 2020 for the first time in five years, according to research that spotlights how international revenues are increasingly propping up the sector.The price of one hour of drama tumbled by 20% from a record £1.4M ($1.9M) in 2019 to £1.1M ($1.5M), reversing a five-year trend, according to the report from tech, media and telecoms consultancy WorkShare Consulting for online marketplace Vuulr.Overall spend on drama declined by an even larger 32% to £769M ($1BN), the report found, in a nation which has a tax credit for any productions that cost more than £1M ($1.3M) per hour.In 2020, the UK drama market was heavily impacted by the Covid-19 pandemic, with production completely shut
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