Viaplay Strikes Mega Banijay Scripted Deal On Eve Of U.S. LaunchAhead of its U.S. launch, NENT-owned Scandi streamer Viaplay has struck a mega deal with Banijay Rights for 250 hours worth of premium scripted Nordic content.
Viaplay subs in the U.S. will have access to the likes of Norwegian culture-clash comedy Countrymen, Swedish high-school drama series A Class Apart and two eight-part series of Black Lake, along with the first two runs of Wallander and Wallander UK.
Viaplay will launch towards the end of this month in the U.S. before rolling out in several European territories next year in an expansion bid.
Banijay Rights’ Matt Creasey, who brokered the deal, said it will “become a cornerstone of Viaplay’s launch in the U.S.”Germany’s BR
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