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Amid Sports Streaming Drama, Sinclair CEO Chris Ripley Reaffirms “Critical Mass” For Direct-To-Consumer Launch In 2022, Cites “Ample Liquidity”

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Sinclair Broadcast Group CEO Chris Ripley said the company’s regional sports networks division has “ample liquidity” to keep operating and reaffirmed plans for a major streaming launch next spring.Speaking with analysts during the company’s third-quarter earnings call, Ripley said the company currently has direct-to-consumer streaming rights to four Major League Baseball teams.

Sinclair is negotiating with additional teams and plans to roll out a streaming service by Opening Day in April. The move would represent a significant shift in the power dynamics in the world of pay-TV sports, a multi-billion-dollar sector disrupted by cord-cutting and streaming.“We do think we have critical mass in terms of rights to launch a product and that’s

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