Deadline’s Most Valuable Blockbuster tournament is back. While studios during Covid wildly embraced the theatrical day-and-date model when cinemas were closed, they soon realized there’s nothing more profitable than a theatrical release and the downstreams that come with it.
If anything, theatrical is the advertisement for a movie’s longevity in subsequent home entertainment windows. Entering the conversation in 2023 were the streamers, such as Apple, who have also realized the necessity of theatrical to eventize their movies.
The financial data pulled together here for Deadline’s Most Valuable Blockbuster Tournament is culled by seasoned and trusted sources. OppenheimerUniversal Following Warner Bros’ Covid release of Tenet and the studio’s then-aggressive pivot to a theatrical day-and-date distribution model on Max, Christopher Nolan shopped his next project, the World War II-set Oppenheimer, to rival studios.
Universal snapped at the opportunity to take on the $100 million production., thought on paper it was a risky bet to get behind a three-hour, dialogue-heavy biopic about a nuclear physicist.
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