The full list of this week's key New Music Friday releases appears at the bottom of the page, but first, some highlights... Living in a post-30 world, the only thing braver than releasing an album the same week as Adele is releasing one the week after.
So props this week must go to our favourite Irish stool-peddlers Westlife, with their twelfth studio album Wild Dreams - their first since their split from Virgin and signing to Warner's East West records.
It's also, apparently, Christmas time! Following the re-emergence of some certain Christmas classics into the Official Singles Chart this week, Gary Barlow tosses his hat into the proverbial festive ring with The Dream of Christmas.
Read more on officialcharts.com