Brian Steinberg Senior TV EditorAmazon has a new delivery for fans of “Thursday Night Football.”The tech behemoth, which currently enjoys rights to stream “Thursday Night Football” and will next year gain exclusive access to the NFL property, will test interest in interactive fan polling during this evening’s game between the New England Patriots and Atlanta Falcons.Fans who watch the stream-cast via Amazon Prime on Android phones will be able to respond to polls once before kickoff and once before halftime by using the interactive “X-Ray” feature that can be found alongside the football action.
Questions will relate to the teams and players on the field and draw inspiration from current league storylines, social media, and fantasy.
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