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Complex Streaming Deals Push TV Networks to Make Advertising Pitches Far Ahead of Schedule

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variety.com

Brian Steinberg Senior TV EditorLaura Molen is using November to pitch Madison Avenue as if May were just around the corner.The NBCUniversal ad-sales president (above, pictured) is ready to unveil two new advertising formats for Peacock, the company’s streaming-video hub, as well as tout a host of new efforts to incorporate advertiser data; new quality standards; and partners like DV360, OneView, The Trade Desk, and Yahoo that will help so-called “programmatic” marketers using algorithms to get their ads in front of specific kinds of consumers to make better use of the venue.With only five minutes of ads per hour, commercials on Peacock “are not in a cluttered space, which keeps a pristine, high-end feeling all throughout the programming.

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