It is interesting to note that this is happening as rival brand Balenciaga, has sacrificed its luxury cachet in its eagerness to attract a young Insta-crowd with garish logos and chunky trainers.Louis Vuitton is the jewel in the LVMH conglomerate crown, owned by France’s richest man, Bernard Arnault.
Williams is set to make his debut next June during Paris men’s fashion week. Pietro Beccari, Louis Vuitton’s CEO, explained that his “creative vision beyond fashion” was the reason he was hired.
It's a contrast with Gucci's new creative director, Sabato De Sarno, who is only known in fashion circles, having worked at Valentino.
Certainly Williams knows what makes a standout catwalk collection, but he has no formal training as a designer. Does that matter in today’s market?
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