Pharrell is the new Men’s Creative Director for Louis Vuitton, the company announced today. The role was previously held by Virgil Abloh, the beloved designer who passed away suddenly from cancer in 2021.
Since Abloh’s death, L.V.’s in-house team has directed the luxury brand’s menswear. Outside of his career as a legendary producer and rapper, Pharrell has a history of fashion collaborations.
He has a long-running partnership with Adidas and has worked on collections with Louis Vuitton in 2004 and 2008. Renowned for his sense of style in the hip-hop community and beyond, Pharrell recently launched Joopiter, a luxury auction site dedicated to selling bespoke collections of clothing, jewellry, and art, starting with his own.
Read Next: Pharrell and BTS confirm collaboration The first Pharrell-helmed Louis Vuitton menswear collection will debut in June at Men’s Fashion Week in Paris.
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