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Peter Bart: As U.S. Demographics Evolve, The Question Isn’t Where Is Hollywood’s Audience, But Who

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deadline.com

Autumn’s here, so box office gurus understandably are asking, “Where is our audience?” It’s a question also being asked by Netflix, which saw its new subscribers shrink to 5.5 million in the first half of 2021, down from 25.9 million in the same period a year ago.“The real question is ‘who is our audience?’ — not ‘where,’” advises one studio analyst. “The nation is changing, and we’re not reacting.”Really?

Each week brings revised breakdowns of census data, which together suggest this conclusion: Americans are looking at themselves from a different perspective, with white America morphing into a new Omni America.Consider the following: The number of people who identify as multi-racial more than tripled between the 2010 and 2020 census

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