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Amazon Signs Deal With Indian Government to Boost Country’s Creative Economy
Naman Ramachandran Amazon India has signed a letter of engagement with the Indian government’s Ministry of Information and Broadcasting with the objective of growing the country’s creative economy. As part of the collaboration, Amazon and the ministry will help build pathways to promote creative talent in India, create capacity across film and TV institutes and globally showcase Indian-made creative content. Prime Video and miniTV will both work towards providing internships and scholarships to students at the Film and Television Institute of India and the Satyajit Ray Film and Television Institute. Additionally, to commemorate the celebrations around the 75th anniversary of Indian independence, iconic content from NFDC, state broadcaster Doordarshan and the International Film Festival of India (IFFI) will be showcased on Prime Video and miniTV. Further, skill-based masterclasses will be organized for the students of various film and TV institutes and 75 Creative Minds of Tomorrow – an annual talent enrichment program under the umbrella of IFFI where 75 young, talented artists, shortlisted by the ministry, will be selected and coached.