Amazon India has signed a Letter of Engagement (LoE) with the country’s Ministry of Information & Broadcasting (MIB) in a bid to boost the creative economy.
The streamer said the multi-dimensional collaboration would “help build pathways to promote creative talent in India, create capacity across eminent film and TV institutes, and globally showcase ‘Made in India’ creative content.” Among the plans, Amazon-owned IMDb and the National Film Development Corporation (NFDC) will work together to improve discoverability of Indian creative talent by listing their profiles and skills on IMDb’s ranking platform.
There will also be internships and scholarships for students at the Film and Television Institute of India and the Satyajit Ray Film and Television Institute.
Furthermore, content from the NFDC, Doordashan and the International Film Festival of India will be showcased on Prime Video and MiniTV, a streaming service Amazon runs in India.
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