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Good Morning Britain fans in shock as she showcased her hair transformation after ditching her iconic orange bob during the national lockdown.During Wednesday’s (April 20) instalment of the popular ITV morning show, Kate Garraway and Adil Ray welcomed the popular retail consultant and broadcaster onto the show.The trio discussed the protection of the local high street which is increasingly at risk as more and more shops move online which was accelerated throughout the global pandemic.But one thing fans couldn’t take their eyes off of was the fashion consultant’s drastic hair transformation, as viewers were forced to do a double-take during the when she appeared on the morning news show.This is a live TV story and is being constantly updated.

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Mary Portas unrecognisable without signature red bob as she showcases transformation to collect OBE

Mary Portas has cast off her signature red bob for a completely new style as she showed off her stunning hair transformation while collecting her OBE. It was a proud day for TV star and retail expert Mary, 63, earlier this month as she attended her investiture ceremony at Windsor Castle and was awarded an OBE for services to retail and broadcasting by Princess Anne.

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Hard working mum gets well-earned pamper session after winning our competition

Mum-of-two Lyn Graham celebrated in style after winning The Courier and The Centre, Livingston’s Mother’s Day makeover competition.

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Mary Portas urges Kim Kardashian to buy second-hand clothes to 'help save the planet'

Mary “Queen of Shops” Portas wants billionaire Kim Kardashian to back buying second-hand clothes to help save the planet.

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Mary Portas' colourful life - glam new hair, divorce and brother donating sperm to her

showbiz gossip straight to your inbox with the Daily Star's FREE newsletterMary Portas has lead an intriguing life and by pure chance, somehow managed to stumble into the showbiz world.When she was just 16, Mary's mother sadly passed away after suffering Encephalitis - inflammation on the brain.The Watford-born lass who is now 61, was coming to terms with her grief of losing one parent at the time, when her father had a tragic heartache just two years later.Mary had aspired to become an actress but had to turn down a place at the Royal Academy of Dramatic Arts in order to take care of her younger brother Lawrence.Taking any job that she could get, Mary began part time work at John Lewis before landing a full-time job at Harrods and later

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Mary Portas on killing her red bob: 'I didn't want to become a cliché as I got older'

The retail consultant and broadcaster, 61, lives in London’s Primrose Hill. She shares custody of her son Horatio, nine, with her ex-wife Melanie Rickey, and has two adult children, Mylo, 27, and Verity, 25, with her ex-husband Graham PortasMy morning routine revolves around coffee.

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Business leaders and MPs sign Telegraph letter urging Government to back Britain's working women in Budget

In a letter published in The Daily Telegraph, leading names including Dame Helena Morrissey, Dame Jenni Murray and former home secretary Amber Rudd have joined the British Beauty Council in urging the Government to commit to safeguarding the retail and beauty industries.The letter, also signed by Trinny Woodall, Mary Portas, Cherie Blair QC, Tamara Gillan and Baroness Bertin points to evidence that the clock is being turned back on Britain’s working women, and urges the Government to halt the reversal by “properly assessing the impact the pandemic has had on women’s lives in the UK”. The group is calling for a temporary cut to VAT for hair and beauty salons down to 5 per cent [from 20 per cent], in line with the VAT relief offered to the

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Labour turns to Queen of Shops Mary Portas for latest bid to revive high streets

Labour is reviving a 10-year-old plan by “Queen of Shops” Mary Portas to breathe new life into Britain's high streets.

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Mary Portas: 'Trying to keep my business going while homeschooling my son was exhausting'

Stella Live Bitesize, Portas offered some much-needed advice on how to ensure your business succeeds, following a testing few months for many. “The most important thing, when we talk about business is remembering why we’re doing it. What is the purpose here?” she says.One tip, Portas suggests, is really asking yourself, “Why am I doing this? And why will people want to come? Before you get to your product, start with the people.”And now is actually a perfect time to reflect on what is at the core of your business as “so often, we think that we’re selling stuff, but we’re not.

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‘The Good Place’ Actor Jameela Jamil to Deliver Alternative MacTaggart Lecture at Edinburgh TV Festival

Naman Ramachandran Jameela Jamil, the British star of award-winning series “The Good Place,” who is also a podcast host, writer and advocate, will deliver the Alternative MacTaggart Lecture at this year’s Edinburgh TV Festival.Launched in 1997, the Alternative MacTaggart looks to shape debate in the global television industry from an unconventional perspective. In the past, it has been delivered by a range of personalities including Nicola Sturgeon, Mary Portas, Charlie Brooker, Al Gore, Armando Iannucci, Sharon Horgan and Russell Brand.Jamil, who is the founder of activism platform I Weigh is well known as a leading voice on feminism, body positivity and inclusivity.

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The future of fashion: Will it ever be the same after lockdown?

From the high street to haute couture, the fashion industry is in jeopardy. Lisa Armstrong reports on how it can rescue itself

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Mary Portas unrecognisable without signature red bob as she showcases transformation to collect OBE

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