HMV’s flagship Oxford Street store to return after four years
nme.com27 HMV branches to close in February 2019, after the company fell into administration. The brand was later rescued from collapse by Canadian music entrepreneur, Doug Putman.Following its closure, the historic site, which launched the brand in 1021, was converted into one of the many American Candy stores that popped up throughout the city at the start of the pandemic.Now, the famous location is set to return later this year and will be rebranded with the company’s new design.
This will include an updated HMV logo and a newly-launched ‘HMV Shop’ concept.The new concept will also be expanded to 24 new sites across the UK and Europe, and retrofitted to half of all pre-existing stores.Currently, HMV has 120 shops open in the UK, including a location in Shepherd Bush’s Westfield shopping centre, the specialist Fopp store in Covent Garden and the 25,000sq ft Vault in Birmingham.
The latter remains the largest entertainment store in Europe.“The expansion of our fan-focused pop culture offer is really working for us and the reopening of our flagship represents the culmination of a good few years of hard work,” said new owner Doug Putman.
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