HBO Max Latin America Adds Luis Duran As General Manager, Hires Leadership Team For Service’s 2021 Rollout
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deadline.comWarnerMedia announced Tuesday that Luis Duran is joining the company in February as General Manager for HBO Max Latin America.
He will report to Johannes Larcher, Head of HBO Max International and will be responsible for the rollout and management of WarnerMedia’s direct-to-consumer play, HBO Max, in Latin America.
That service is expected to launch later this year.Duran most recently served as Chief Commercial Officer for the digital unit of MBC Group, the Middle East’s leading media company based in Dubai, where he was part of the relaunch of the group’s flagship digital product, Shahid, overseeing all revenue streams and leading the marketing, distribution and analytics and support teams.
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