As WarnerMedia prepares to roll out its subscription service HBO Max in more international markets in 2021, the company has confirmed its new-look leadership team for European, the Middle East and North Africa.Christina Sulebakk, previously General Manager HBO Europe, will take up the role of General Manager HBO Max EMEA (Europe, the Middle East and Africa).
In her position she will be responsible for upgrading the current HBO streaming offer in existing markets, such as HBO Nordic, HBO España, HBO Portugal and HBO Go in Central Eastern Europe, to HBO Max, later this year, with further territories to follow.
She reports into Johannes Larcher, Head of HBO Max International.Under Sulebakk will be: Line Mykland, who will head up the content
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