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HBO Max International Boss Uses Netflix to Set The Bar for Global Domination

Manori Ravindran International EditorNetflix may not have been at the MipTV market in Cannes in any substantial way this year, but the service was certainly front and center in a keynote by HBO Max International boss Johannes Larcher.In a bold presentation, Larcher pointed to his competitor’s international might as a motivating factor for HBO Max’s own growth outside the U.S. In a number of slides dedicated solely to Netflix, the former Hulu exec highlighted the projected growth in Netflix’s international subscribers from 2021 to 2026 (147 subscribers in 2021 to an estimated 266 subscribers by 2026).“Netflix is clearly reaching saturation in the domestic market.
variety.com

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