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Manori Ravindran International EditorNetflix may not have been at the MipTV market in Cannes in any substantial way this year, but the service was certainly front and center in a keynote by HBO Max International boss Johannes Larcher.In a bold presentation, Larcher pointed to his competitor’s international might as a motivating factor for HBO Max’s own growth outside the U.S. In a number of slides dedicated solely to Netflix, the former Hulu exec highlighted the projected growth in Netflix’s international subscribers from 2021 to 2026 (147 subscribers in 2021 to an estimated 266 subscribers by 2026).“Netflix is clearly reaching saturation in the domestic market.

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HBO Max International Head Johannes Larcher to Deliver Keynote at MIPTV

Elsa Keslassy International CorrespondentHBO Max International head Johannes Larcher is set to give a keynote address at MipTV, the international TV showcase which will make a comeback as in-person market in Cannes after going virtual due to the pandemic. Larcher will discuss the launch of HBO Max, the WarnerMedia-owned streaming platform, in 61 territories worldwide.

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HBO Max Set To Launch In 15 Further European Countries On March 8

HBO Max has lined up the second phase of its international launch, with 15 further European nations set to receive WarnerMedia’s streaming platform from March 8.

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Jason Monteiro Named General Manager Of HBO Max Southeast Asia

Jason Monteiro has been appointed to General Manager of HBO Max Southeast Asian, Hong Kong and Taiwan.

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