HBO Max International Head Johannes Larcher to Deliver Keynote at MIPTV
variety.comElsa Keslassy International CorrespondentHBO Max International head Johannes Larcher is set to give a keynote address at MipTV, the international TV showcase which will make a comeback as in-person market in Cannes after going virtual due to the pandemic.
Larcher will discuss the launch of HBO Max, the WarnerMedia-owned streaming platform, in 61 territories worldwide. The executive will also provide further insights on both the streamer’s strategy and wider industry issues and trends.
The streamer, which launched in May 2020 and brings together the brands of Warner Bros., HBO, DC, Cartoon Network and Max Originals, recently rolled out across an additional 15 European countries. “HBO Max is carrying great momentum right now on the back of popular new titles, strong subscriber growth and new market launches,” said Larcher.
He added that he was “looking forward to attending MIPTV to talk about (HBO Max’s) strategy and the latest trends impacting the global entertainment industry.” HBO Max is planning to expand to a further six countries later this year, including Greece and Turkey.
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