Black Friday is just over a week away and already big brands and popular high street retailers are teasing shoppers with early deals and promising bigger discounts are on the way ahead of the annual global sales event on Friday, November 26.
However, web design expert Andy Woods of Rouge Media is warning shoppers to be on the lookout for ‘dark patterns’ and how they can manipulate your behaviour when you visit a website.
From feeling pressured by time-limited deals, going round in circles trying to cancel a subscription, and being tempted to add recommended products to your basket, online retailers have an arsenal of tactics to get you to spend more and keep coming back.
Read more on dailyrecord.co.uk