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Asian Americans Are Living in an Ugly Alternate Reality. The Beauty Industry Can Help

I believe the beauty industry has an important role to play in stopping Asian hate. Beauty brands and retailers need to get involved.First, it's simply the right thing to do.

Racism and hate are attacks against our shared humanity.Individuals and organizations have a responsibility to stand up against these destructive forces.Second, there are significant business imperatives.

As a Korean beauty insider, I am very familiar with Asian beauty innovations, modalities and ingredients, and I see many global beauty brands profit from elements of Asian beauty culture —often without appropriate attribution.

Many non-Asian beauty brands also develop their formulas with labs and contract manufacturers in Asia. More often than you might think,.

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