It’s retained that aura even as digital media fortunes rose and fell — and appear to be rising again. Internet content players’ new phase is emboldened by an army of so-called special purpose acquisition companies run by combinations of investor-backers and executives that buy businesses and take them public.IPOs bring in cash needed to expand, including acquiring smaller competitors.
BuzzFeed bought Complex Networks as part of its SPAC deal and CEO Jonah Peretti was clear at a press conference that its still on the prowl.
Digital Publisher Group Nine Media, owner of PopSugar, TheDodo and Thrillist, has launched its own SPAC to roll up other properties.Barry Lowenthal, CEO of The Media Kitchen, a media planning and buying agency, said a
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