‘Thor: Love And Thunder’, Despite Not Swinging As Big A Hammer As ‘Ragnarok,’ Still Profits As No. 9 In Deadline’s 2022 Most Valuable Blockbuster Tournament
deadline.comDeadline’s Most Valuable Blockbuster tournament took a hiatus during the pandemic as movie theaters closed for the majority of 2020-2021 and theatrical day-and-date titles on both the big screen and studio’s respective streaming platforms became more prevalent.
Coming back from that pandemical brink, the motion picture studios have largely returned to their theatrical release models and the downstream monies they can bring.
Not to mention their power in launching IPs around the world with big global marketing campaigns. When it comes to evaluating the financial performance of top movies, it isn’t about what a film grosses at the box office.
The true tale is told when production budgets, P&A, talent participations and other costs collide with box office grosses, and ancillary revenues from VOD to DVD and TV.
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