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Sally Beauty Is Encouraging Self-Expression Through Hair Color: From Bright Blue to Neon Orange

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Debating dyeing your hair bright blue or embracing a neon orange hue? You may have gone back and forth, but after watching Sally Beauty’s latest campaign video, YOU by Sally, you’ll be convinced to embrace bold and bright color once and for all.

From a mom who rocks teal hair like it’s her job to a saxophonist jamming out with royal blue highlights, the video, which emphasizes how hair color can be empowering, makes quite the case for at-home hair color.

To help get their message across, the brand teamed up with TikTok star Heather Chelan, who created a viral music video in March 2021 called “Having Colored Hair Doesn’t Make You Unprofessional.” Fast forward to present day and Chelan and the beauty retailer dropped an extended version of

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