Peacock's soft launch — when it became available to XFinity users exclusively ahead of its national expansion on July 15 — NBCUniversal's ad-supported streaming service has amassed 10 million subscribers.Per Deadline, NBCU chief Jeff Shell cautioned that it was still too early to parse whether those subscribers would become active accounts, "but across the board we're better than expectations." Shell continued, "We didn't expect this many sign-ups.
We didn't expect people to come back as frequently as they're coming back and we didn't expect people to watch as long as they're watching when they come back." Peacock is now projected to have 30 million to 35 million monthly active accounts by 2024.While it's difficult to determine which media.
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