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Peacock Progressing With 10M Sign-Ups; As Comcast “Leans Into Streaming,” It Plans Major NBCU TV Reorg
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deadline.comDade Hayes Finance EditorPeacock, the ad-supported streaming service launched by NBCUniversal in April, has drawn about 10 million sign-ups to date, Comcast reported Thursday.While the company did not expand on that number or offer additional stats, it said view time and engagement levels are ahead of internal projections.NBCU chief Jeff Shell put the numbers in more context when asked during a conference call with Wall Street analysts to define “sign-ups,” as opposed to active accounts or active users.
At its investor day last January, NBCU projected having about 30 million to 35 million monthly active accounts by 2024. “It’s confusing because it’s different in the ad-supported world than the SVOD world,” Shell conceded.
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