NBCUniversal CEO Jeff Shell on Thursday addressed Universal Pictures' historic agreement with cinema giant AMC Theatres, which will will allow the studio's movies to be made available on premium video-on-demand after just 17 days of play in cinemas, including three weekends.
The deal, which initially covers AMC's U.S. locations, shatters the traditional theatrical window of nearly three months before studios can make movies available in the home.
The partners didn't detail financial terms when announced the deal on Tuesday, but AMC, the world's largest theater chain, is expected to share in the revenue from PVOD.
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