Anthony D'Alessandro Editorial Director/Box Office EditorThe hope for NBCUniversal CEO Jeff Shell in the studio’s new unprecedented 17-day theatrical window collapse-PVOD deal with AMC Theatres is to make more money in the post theatrical windows which have waned in recent years.“Movies are our lifeblood,” said the NBCUniversal pro-PVOD exec, “Over the last couple of years, it’s become more increasingly difficult to generate the same returns over the first couple of windows.
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