Anthony D'Alessandro Editorial Director/Box Office EditorAfter AMC CEO Adam Aron publicly threatened that he would never play Universal movies as along as the studio had a plan for simultaneous theatrical-PVOD releases like Trolls World Tour, the world’s No.
1 exhibitor and the Hollywood studio have broken bread with the following multi-year agreement:Universal and Focus Features releases will play at AMC theaters for a 17-day exclusive theatrical window.
After that time Universal has the option to make such titles available on PVOD platforms, including AMC Theaters on Demand. In the coming weeks, the two companies will begin talks surrounding international distribution agreements in the countries in Europe and the Middle East served by.
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