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Cineworld Reacts To Universal-AMC Theatrical Window Crunching PVOD Deal: “We Do Not See Any Business Sense In This Model”

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deadline.com

Anthony D'Alessandro, Nancy Tartaglione EXCLUSIVE: Those in town assuming that one of the other big exhibition circuits will fall in line with AMC, and seek their own 17-day theatrical window-PVOD deal with Universal, will soon realize that it will be a cold day in hell.Cineworld CEO Mooky Greidinger, who oversees the world’s second largest chain, exclusively tells Deadline “We do not see any business sense in this model” when it comes to Universal and AMC’s agreement for a 17-day theatrical window for movies, with an option to go on PVOD thereafter.“While we don’t know the full details and we are always analyzing any move in the industry, we will analyze it.

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