EXCLUSIVE: Premiere Digital, an established media services and software firm, is ramping up its distribution efforts as the film marketplace continues its pandemic evolution.The company has slated documentary The Wall: Climb for Gold as a global PVOD release in January, with more than 50 film and TV titles now in the pipeline.
Steve Rosenberg, Premiere’s chief commercial officer, and Michele Edelman, head of growth, are overseeing the new push.The idea to expand as a distributor, the execs told Deadline, came from outreach from clients using Premiere for a range of other services but trying to navigate a complex marketplace.
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