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Bud Light Boycott Cost Company $1.4 Billion in Sales
partnered with transgender influencer Dylan Mulvaney for an online promotion last year.Mulvaney appeared in a TikTok video highlighting Bud Light’s “March Madness” promotion during the annual NCAA Division I men’s and women’s basketball tournament.She also appeared in an online ad where she sat in a bubble bath, clad in a bathing suit, sipping Bud Light.As part of that promotion, the company also sent Mulvaney a commemorative can with a picture of her face on the exterior, celebrating the first anniversary of her “Days of Girlhood” video series documenting her gender transition.The can did not go on sale to the public. Still, many conservatives and anti-transgender advocates took offense at what they saw as Mulvaney’s caricature of womanhood, as well as the idea of transgender visibility, and called for boycotts not only of Bud Light, but other products of Bud’s parent company, Anheuser-Busch InBev.Anheuser-Busch InBev reported record revenues for 2023 but said its “full growth potential was constrained” by the decline of sales in the United States, where the boycott was the strongest.In total, organic revenue in North America decreased by $1.4 billion due to a decline in beer sales, reports CNN.As a result, Mexican beer Model Especial dethroned Bud Light as the United States’ top-selling beer.From May through February, Bud Light recovered only 1.2 percentage points of lost market share, CEO Michael Doukeris told investors on Thursday.
Mexico officially the United Mexican States, is a country in the southern portion of North America. Covering 1,972,550 square kilometers (761,610 sq mi), it is the 13th-largest country in the world. With approximately 128,649,565 inhabitants, Mexico is the 10th-most populous country and the most populous Spanish-speaking nation worldwide. Mexico is a federation comprising 31 states, including Mexico City (CDMX), which is the capital city and its largest metropolis. Other major urban areas include Guadalajara, Monterrey, Puebla, Toluca, Tijuana, Ciudad Juárez, and León.

Current Events in Mexico

What is the current situation in Mexico?

Mexico is currently in the spotlight due to socially significant events that spark public discussions.

Where can I find reliable information about Mexico?

We provide verified content of events in Mexico, based on information from trusted media outlets.

What shapes the news landscape in Mexico?

The media narrative in Mexico is driven by key decisions by local authorities, highlighting the specific nature of the area.

How does the situation in Mexico affect the wider region?

Events and developments in Mexico often have a broader impact on surrounding areas, shaping regional trends and public opinion.

What cultural or social events are upcoming in Mexico?

Mexico hosts a variety of upcoming cultural events that attract attention locally and beyond, offering insight into the area's vibrant community life.

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