Legendary Entertainment has appointed Sirena Liu CEO of Legendary East, the studio's China-based division, which is responsible for marketing, licensing and merchandising Legendary’s theatrical film and TV projects in the Middle Kingdom market.
The announcement was made Thursday by Legendary's CEO Joshua Grode, to whom Liu will report. Liu also will work closely with Mary Parent, Legendary’s vice chairman of worldwide production, to manage the studio's release of content in the region.
Liu joins Legendary from a long stint at Twentieth Century Fox's Beijing office, where she spearheaded the studio’s China strategy and managed its local teams.
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