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TikTok Shows Desire to "Join the Ranks of the Media Establishment" With CEO Pick: Analyst

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hollywoodreporter.com

With Chinese conglomerate ByteDance's fast-growing social media app TikTok namingKevin Mayer, the Disney executive who oversaw the launch of streaming service Disney+, its new CEO late Monday, Wall Street analysts weighed in on the appointment and what it means for the broader sector.

Less than three years old, TikTok has been on the rise and aided by the novel coronavirus pandemic, surpassing 2 billion worldwide downloads in March.

Mayer also will serve as COO of ByteDance. "We likely gained some valuable insight about the strategic ambitions of TikTok by way of the company’s new CEO hire," Evercore ISI analyst Kevin Rippey wrote in a Monday evening report.

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