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Legendary Entertainment Names Sirena Liu CEO Of China-Based Legendary East
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deadline.comBy Nancy Tartaglione International Box Office Editor/Senior Contributor Legendary Entertainment has appointed Sirena Liu CEO of Legendary East, the company’s China-based operation.
Legendary East focuses on the local marketing and promotion of Legendary’s global franchise film and TV projects, as well as the licensing and merchandising of related products.
Liu will report to Legendary CEO Joshua Grode. Liu joins Legendary from Twentieth Century Fox where she spearheaded the studio’s China strategy.
The executive oversaw such releases as The Martian, X-Men Apocalypse, Ice Age 5, War For The Planet Of The Apes and Alita: Battle Angel.
Read more on deadline.com
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